This summer boost your career in Digital marketing and stay relevant with the world's most recognized skills of GA4, Social Media Marketing, PPC, e-commerce, email automation. Become a certified digital marketing professional within 3 months
STARTS ON
June/July/August/September
DURATION
8 weeks, online
4–6 hours per week
PROGRAM FEE: ₹ 15,000
WHAT WILL YOU LEARN?
What is Digital Marketing?
Inbound and Outbound Marketing
Digital Marketing Channels
What is AI in Digital Marketing?
Staying Relevant in Digital Marketing
Audience Listening Tools
Competitive Research
The Traditional Funnel and the Buyer’s Journey
The Evolution of the Buyer’s Journey
Integrating Offline and Digital Marketing
What is Content Marketing?
Topical and Evergreen Content
Content Intent
Buyer Personas
Getting Ideas for Content Topics
Metrics and Performance
Creative Brief
Content Creation and Content Curation
Getting Started with ChatGPT
Content Scheduling
Analyzing Content Performance
How Do Search Engines Rank Pages?
Search Engine Results Page (SERP)
How to Conduct SEO Keyword Research
Technical Optimization
Page Experience Ranking Signal
Google Search Console
On-Page and Off-Page Optimization
Free SEO Tools
AI Tools for SEO
ChatGPT for SEO
Build Your Online Presence
How to Design a Website
Website Optimization and the Buyer’s Journey
User-Centered Design and Website Optimisation
Main Pages of a Website
Design Principles
UX and UI
eCommerce Solutions
eCommerce Marketplaces
Website Metrics
A/B Testing for Website Optimization
Marketing Today
Strategy and Return on Investment (ROI)
Thinking Critically About Research
Digital Audit
Strategy and Forecasting
Developing a Marketing Brief
Creative Brief
Working with an Agency
Using a Media Plan
Delivering a Campaign Action Plan
Assess the use of brand promotion models in developing digital strategies
Social Content Marketing
Youtube & Social Video
Facebook, Instagram, Pinterest
Assess risks and opportunities associated with social media platforms
Critique tactics for using social commerce and social customer service to enhance customer experience and manage customer service
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